Formbar had the chance of redesigning the image of the "Urania Meran" educational centre. The primary criteria were to introduce the brand to the new media challenges and to make it attractive for new target groups - especially younger ones. In addition, a stronger target group segmentation was to be achieved. Formbar has developed a variable and versatile logo for this purpose, with which targeted groups can be addressed and the corresponding programs communicated.
The corporate design looks quite simple, but reflects the versatility, liveliness and adaptability of the Urania.
Helmut Franceschini, fynn-strategy.com